ShipsAt launchWave 2Wave 3Wave 4
Align every team

One company. One set of numbers. Zero drift.

The moment you seal the plan, it stops being a slide and becomes every team's number. Each team owns one clear piece of it, on one connected path — same data, same definitions, same forecast. No arguing whose number is right. No guessing what's yours to do next. The company just moves together.

Sealed plan of record$52M ARR · by Dec 2027
Marketinghigh-value pipeline$78M
Salesnew ARR$26M
Customer Successexpansion ARR$10M
Financerunway22 mo
Why nothing lines up

Six teams. Six versions of the truth. And a meeting to fight about it.

Different numbers
Sales, finance and the board each track their own version.
The catch
Every report contradicts the last.
Blurred ownership
Two teams chase the same goal; a third assumes it's covered.
The catch
The work that matters falls in the cracks.
Forecasts that don't add up
Every team forecasts in its own spreadsheet.
The catch
Stitch them together and they don't reconcile.
Not a strategy problem — a plumbing problem.Hours lost every week reconciling numbers, while the decision that matters waits.
The sealed plan, in every hand

The plan you sealed becomes every team's number. Automatically.

The moment the target seals, Beacon splits it into owned pieces and hands each team its piece — pointed at the high-value segments, on the same targets. One number, many hands, nothing re-keyed.

The one sealed target ↓ a number on every team
Sealed plan of record
$52M ARR · by Dec 2027
Marketing
High-value pipeline
$78M
Built from the high-value segments — high NRR, strong LTV:CAC.
Feeds pipeline → Sales
Sales
New ARR
$26M
Selective, margin-safe new business toward the $26M target.
Feeds closed deals → CS
Customer Success
Expansion ARR
$10M
Expansion in the best-fit accounts — high NRR, long retention.
Compounds the base
Finance
Runway
22 mo
Funds the whole plan with 22 months of runway — margin and burn in shape.
Rolls it all to one number
Every number owned

Every number has exactly one name against it.

The company target isn't a cell in a spreadsheet — it's shared out to the people who carry each piece. Every leader owns one number, no two own the same thing, and the growth they own builds to the plan, exactly.

$52M
the plan, owned end to end
5 leaders
one number each, no overlap
$0
unowned — every dollar has a name
MRMarcus ReedVP Sales · New business
$26M
NONadia OkoyeVP Customer Success · Retained base
$24M
PSPriya ShahDirector · Expansion
$10M
Company plan$52M ARR
SLSara LindqvistVP Marketing · high-value pipeline$78M
DCDavid ChenCFO · runway & the roll-up22 mo

Illustrative names. When the number moves, it already has a person against it — no shortfall to hunt.

Same segments, agreed

One list of segments. Every team aimed at the same ones.

Same data, same definitions, same segments. Every team has agreed which segments to chase, which to keep, and which to walk away from — so nobody's quietly pulling in a different direction.

Focus now
Mid-market SaaSthe best economics you have
NRR 128%LTV:CAC 5.2×Retention 3.1 yr
Grow
Enterprise platformbigger deals, longer cycles
NRR 118%LTV:CAC 4.0×Retention 3.4 yr
Hold
SMB self-servekeep it, don't chase it
NRR 98%LTV:CAC 2.1×Retention 1.6 yr
Step back
Discount-led dealsagreed to walk away
NRR 88%LTV:CAC 0.8×Retention <1 yr
One list, worked by every team Marketing targets it Sales prioritizes it CS invests in it Finance funds it

Agreed once, followed every day. No confusion, no drift — because everyone is reading the same list, built the same way.

Every team, on the same target

Each team sees its own number — and the three moves to hit it.

One tab per team. Each opens the one chart that matters for that team, with the same December 2027 target marked, and the three next steps to get there.

Marketing — Qualified pipelineTarget $78M · Dec 2027
$0M$45M$90M today Dec 2027 now $78M pipeline
ActualForecastTarget · by Dec 2027
Three moves to the target
1

Concentrate spend on the high-value segments — best expansion and retention.

2

Hand Sales only qualified, segment-fit pipeline, not raw lead volume.

3

Cut budget on segments running below the LTV:CAC line.

Sales — New ARRTarget $26M · Dec 2027
$0M$15M$30M today Dec 2027 now $26M new ARR
ActualForecastTarget · by Dec 2027
Three moves to the target
1

Prioritize the segments Marketing flags as high-retention.

2

Protect margin — walk away from discount-heavy deals.

3

Build the Q3 pipeline that carries the second half of the target.

Customer Success — Expansion ARRTarget $10M · Dec 2027
$0M$6M$12M today Dec 2027 now $10M expansion
ActualForecastTarget · by Dec 2027
Three moves to the target
1

Drive expansion in the high-usage, best-fit accounts.

2

Lock renewals 90 days out — protect the base you expand from.

3

Fix onboarding for the at-risk cohort before it churns.

Finance — Company ARRTarget $52M · Dec 2027
$0M$34M$68M today Dec 2027 now $52M ARR
ActualForecastTarget · by Dec 2027
Three moves to the target
1

Keep every team's forecast rolling into one company number.

2

Hold the plan inside 22 months of runway.

3

Flag drift the moment a team slips off its piece.

One cadence

Everyone re-forecasts on the same clock.

No team works off a month-old spreadsheet. Every team's piece rebuilds continuously and rolls into one unified revenue forecast — reviewed together, sealed on the same day, every month.

One unified revenue forecast rebuilt nightly · sealed by the 5th business day · every month
All month
Every team's piece updates
Marketing · Sales · CS
Rebuilt nightly from real pipeline, deals and renewals — never a stale number.
Day 1–2
Rolls into one forecast
Finance
Every team's number rolls into the unified revenue forecast, automatically — nothing to stitch.
Day 3–4
Reviewed together
Leadership
One set of numbers on the table. The hour goes to the decision, not reconciling.
Day 5
Sealed as the plan of record
CEO
Sealed, versioned and replayable — the number the whole company runs on until next month.

Same clock, every month. No month-end scramble, no forecast that's wrong the day it's built — the whole company re-aligns on one rhythm.

What changes in the room

Meetings stop being arguments. They start being decisions.

When everyone shares the same numbers, owns the same pieces, and sees the same path, the reconciling is done before anyone sits down.

Before

The old meeting

Defend your numbers. Dispute everyone else's. Reconcile three versions of the same report. Leave to "align offline," and do it again next month.

With Beacon

The new meeting

The numbers are ready, the target's set, the path is lined up with clear metrics and next steps. The hour goes to fine-tuning the action plan.

Same hour on the calendar. A completely different conversation.

Next

Aligned. Now keep it that way.

The plan's in every team's hands. Next, Beacon tracks the whole company along it — and catches the drift while you can still do something about it.