Your tools remember everything. Beacon shows you what's next.
Every customer, deal and segment carries the path it's heading down — two years out, drawn from the customers who already travelled it. You act on what's coming while you can still change it.
They record every number. Not one of them tells you where it's heading.
The CRM has the deal amount to the cent. It just can't tell you this segment churns in month fourteen. Every team optimizes its own slice, blind to where it ends.
One account. Two years. The whole path, drawn forward.
This account is worth $84k today. From here it splits: act on what's forming and it grows past $250k, or let it slide and it's gone within months. Beacon draws both, with confidence that widens honestly the further out it looks.
An enterprise account
Path · liveIllustrative — your account, your history. Hover the path for the read at any month.
The path isn't a guess. It's the road hundreds already travelled.
Every prediction is drawn from your own customers who walked the same road before — not an industry average. Hundreds of paths like this one, converged into the one most likely, with a range that widens the further ahead it reaches.
A customer like yours, today
Your history, not an average
The path is inherited from the accounts in your own data that behaved like this one, not a benchmark from someone else's company.
Hundreds like this one
The more customers who have walked a road, the sharper the path. Common journeys are drawn with real confidence.
Honest about distance
The range widens the further out it looks, and where the history is thin, Beacon says so instead of pretending to be sure.
The path shows up in all your tools.
Not a report you open. It rides along on the deals, renewals, campaigns and segment reports you already work in — priced into the decision while it's still open.
On the deal
See what an account becomes, not just the number it signed for today.
On the campaign & segment
Back the segments that end profitably. Cut the ones that never pay back.
On the renewal
Risk forms on the path months before the notice, while you can still act.
It's the whole account read forward, and it meets you where you already work. See the full 360° picture →
Every whole-company number, forecast two years out.
These are your whole-company figures — where the business as a whole is heading, across sales, retention, marketing and finance. The same forward view runs on any deal, segment or cohort too, tailored to whatever you're looking at. Four company numbers here.
New ARR
from the CRM & billingIllustrative — whole-company figures shown. The same forecast runs on any deal, segment or cohort, tailored to the level you're looking at. See the full set on the 360° picture →
Ask where it's heading. Get the move that changes it.
Point at any customer, segment or cohort and ask what's ahead. Beacon draws the path, names what bends it, and plays the move forward so you see the full effect before you commit. It recommends; you decide.
Illustrative.
Seeing forward is half of it. Nothing catching you off guard is the rest.
You can see where every account is heading. Next, watch the whole company against its plan, and catch the drift while it’s still small.