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Capacity to revenue

Every hire is revenue with a start date.

Beacon ties every hire to the revenue it carries and the cash it costs — one journey from the row in the plan to the month it pays back.

One hire, on the journey
Plan
Hire
Ramp
Capacity
Revenue
Ramping · month 2 of 4. Beacon counts 40% of a full rep — full four months after the start, revenue the month after.
The journey under every hire — and every Beacon Agent.
Where hires go wrong

Three plans for the same hire. None of them agree.

The hiring plan
Names, start dates, salaries — the eighth AE, starting in November.
The catch
A rep who starts in November sells like half a rep for four months.
The forecast
The target: $52M by Dec 2027, quarter by quarter.
Never sees
It counts every signature as full quota from day one.
The runway model
Cash out the door — the salary from month one.
The catch
The cost lands the month they start. The revenue lands five months later.
Three tools, three stories.The gaps between them are where the year goes missing — one journey closes all three.
The journey

From a row in the sealed plan to revenue on the board.

One new account executive, signed this month. Beacon prices the whole journey before the offer goes out — and tracks it after, on your real dates.

This month
Plan
A row in the sealed plan

One new AE, priced in: $265k of revenue a quarter once fully ramped.

Sealed · hire approved
Month 1
Hire
Offer signed, start date set

On the plan from day one — at 0% of quota, not a hopeful 100%.

Counted · 0%
Month 3
Ramp
Counted honestly

Two months into a four-month ramp: worth 40% of a full rep on every chart.

Counted · 40%
Month 5
Capacity
A full rep on the plan

Ramp complete — carrying full quota, $265k a quarter.

Counted · 100%
Month 6
Revenue
On the board

The deals land on the forecast — new revenue, in the month Beacon said.

New ARR · landing
Your dates — start the journey this month and this is the timeline. The same journey runs for every role, and for every Beacon Agent.
The charts

Add one person. Watch every chart already know.

The shaded wedge is the new hire’s revenue — how much, and which month it lands. The dashed line is the plan, up to the target.

ARR — today’s team, the new hires, the plan
$32M$37M$42M$47M$52M Now +3 mo +6 mo +9 mo +12 mo +15 mo +18 mo Target · $52M +$1.1M — one hire isn’t enough the plan needs twenty-two ARR today · $34.0M
Today’s team The new hire’s revenue Plan Target · $52M
Illustrative · cash, runway and every other chart read off the same forecast — the hire lands in all of them, on the same dates.
Beyond sales

Sales always had a number. Now every team does.

Quota made sales capacity easy to count — it’s the standard example for a reason. The same journey runs for the teams that never had a number.

Sales

quota / rep

The familiar one. Ramp, selling time and coverage — priced, not assumed.

Customer Success

book / CSM

Renewals and expansion per book. Short a CSM, and churn shows up two quarters later.

Support

tickets / agent

Sustainable pace, not peak pace. An overloaded queue caps growth quietly.

Onboarding & services

go-lives / month

Every deal waits for a go-live. Slow onboarding is revenue standing in line.

Marketing

pipeline / quarter

Qualified pipeline is capacity too — the reps you hire eat what marketing feeds them.

Engineering & product

delivery pace

Roadmap promises are sold ahead. Delivery capacity decides when they come true.

Same units, same ramp math, same green light — person or Beacon Agent, on any team.

What the journey tells you

The whole company, in three numbers.

Run that math across every role and every team, and the journey reads at a glance — any morning, off the one sealed forecast.

Deliver

Capacity vs plan

89%

Today, with sales and customer success short. The hires already in the plan take it back over 100%.

Earn

Revenue per head

$170k

What each fully-ramped head carries — the first place to look before hiring more.

Protect

Runway after the hire

21.7 mo

22.0 today. Pulling the eighth AE to October costs $150k of runway — and the 12-month floor holds.

Illustrative · the same numbers on every surface — board, forecast, runway.

The green light

No hire ahead of the cash. No plan ahead of the capacity.

The same green light that seals a plan runs for the hire itself — priced, ramped and funded before the offer goes out. Or it waits, and you know why.

The hire you’re approving
One new AE
$265k
per quarter at full ramp
Hire check — runs before the offer goes out
Revenue it carriesCovers the $3.4M of pipeline nobody is carrying — on the forecast from the signatureClear
Ramp timingFull quota four months after start — inside the planClear
Cash to fundRunway 22.0 → 21.7 months · floor holdsClear
Approved — the offer goes out.The plan, the forecast and the runway already know. Nothing to reconcile later.

Person or agent — the same check prices both. A person makes the call.

Start with the journey

Know what a hire is worth before you make it.

Connect billing and your HR tool — every hire priced in the revenue it carries, by lunchtime. Free at any size.

Prefer the board view? The Capacity system →