Same everything. For everyone.
Eight things a company has to agree on: the data model, the definitions, the calculations, the segments, the lifecycles, the forecast, the target and the guardrails. Beacon holds all eight, and everything else runs on them.
Agreed once, at the start. Then nothing in the company runs on anything else.
Every tool’s records, one shape.
Whatever your billing calls a customer and your CRM calls a company, they arrive as the same thing.
Your systems keep their own field names. Nothing in them is renamed or rewritten.
See how the connections work →Every word means one thing.
ARR, churn, margin, retention — one written rule each, published where the number is, so it gets read instead of argued.
Illustrative. If your company says Committed ARR, it stays Committed ARR — Beacon publishes what it means.
Computed once. Not in forty spreadsheets.
Every figure is worked out in one place and handed to every screen, report and agent. Nothing recalculates on the way.
Nobody re-derives a number to use it. There is nowhere else for it to be worked out.
Enterprise is one list. Everywhere.
The same 84 accounts in the forecast, the board pack and the campaign audience — and in every cohort you compare.
Illustrative. You choose the cuts your business runs on — size, region, plan, channel, industry.
See segments & cohorts →Every customer walks the same stages.
Demand, pipeline, contract, retention, financials — measured the same way for every account, so any two lifecycles actually compare.
Illustrative. Every account gets all five stages — what differs is the measurement, which is why any two lifecycles can sit side by side.
See lifecycle intelligence →One forecast, built from all of it.
Accounts roll up into segments, segments roll up into the company. One forward number, not four that don’t reconcile.
Illustrative. The company number is the sum of the six, and each segment is the sum of the paths inside it — so they can’t disagree.
See forecasting & scenarios →One number, split. It adds back up.
The board’s target and every team’s target are the same number, cut up — and measured on the same definitions.
Illustrative. Nobody can be at 100% while the company misses, because it’s one number cut up.
See how teams align →The guardrails hold, everywhere.
Discount floors, margin minimums, runway floors — checked at the moment of the decision, not in the review afterwards.
Illustrative. The rule is the same one in the deal desk, the forecast and the board pack.
See guardrails & proof →Nothing drifts, because there’s only one of each.
Not one dashboard everyone looks at. One of every underlying thing the company runs on — so there is nothing left to disagree about.
All reading the same eight things. Ask twice, get the same answer twice.
Stop reconciling. Start deciding.
Agreed once, in a conversation, not a project. Free at any size, no card, no clock.