ShipsAt launchWave 2Wave 3Wave 4
The full 360° picture

The whole account. Not the fragment you happened to see.

Every scattered signal about a customer — usage, tickets, billing, the last email, the CRM note — pulled into one complete, trustworthy picture. Right inside the tools you already use.

The cost of a partial view

Everyone acts on a slice, because nobody sees the whole thing.

The same account looks completely different depending on which tool you open. Each team reads its own fragment, reaches its own verdict, and acts on it — while the account quietly slips through the gap between them.

Sales
in the CRM
Big logo, no red flags
Looks healthy
Product
in analytics
Logins down 22%
Declining
Support
in the helpdesk
Tickets piling up
Frustrated
Finance
in Stripe
Pays on time
Fine
Four teams. Four answers. One account.And no one sees all four at once.
The full picture, assembled

Six systems walk in. One clear picture walks out.

Watch every source snap into a single account — and resolve to one health read and the few facts that actually matter this week.

Assembling Northwind Robotics from every connected source Live 360°
📊Product usageLogins ↓ 22%
🎧Support3 open, ↑ 3×
💳BillingPaid
🗂️CRMChampion left
✉️Email & calendarNo reply, 18 days
📈NPSScore 6 ↓3
Into one account ↓
Northwind Robotics
Enterprise · $84k ARR · renews in 9 weeks
At risk
The facts that matter — each traced to its source
Product analytics
Usage ↓ 22%
CRM
Champion left
Helpdesk
Tickets ↑ 3×
NPS survey
NPS 9 → 6
Renews in9 weeks
Window to act~2 weeks
Act now and it's a call. Wait, and it's a renegotiation.

Illustrative — Beacon assembles the same picture for every account, and keeps it current.

More than data — intelligence

Every kind of intelligence about an account, in one place.

The 360° picture isn't raw signals sitting side by side. Beacon reads each source and turns it into intelligence you can act on — the whole account, understood.

Behavioral

How they actually use the product — adoption, depth, and where engagement is climbing or slipping.

Financial

Revenue, billing, expansion and margin for the account — what it's worth and where it's heading.

Customer

Health, relationships and who the champion is — the human state of the account, tracked over time.

Lifecycle

Where they are in the journey, onboarding to renewal, and what the stage calls for next.

Sentiment

How they feel — NPS, survey scores, and the tone running through every support conversation.

Commercial

Contract terms, renewal dates and room to grow — the shape of the deal underneath the relationship.

Every number that matters

One account, and every KPI you judge it by.

The picture doesn't just show what's happening. It keeps every metric you measure an account on current — retention, growth, health and economics, all in one view.

Retention

Net revenue retention112%▲ 3
Gross revenue retention91%▼ 1
Gross churn6.2%▲ 0.4
Logo churn3.1%▼ 0.3
Renewal rate89%▲ 2

Growth

Expansion MRR$47k▲ 12%
Upsell rate18%▲ 2
Cross-sell rate9%▼ 1
Net new ARR$1.3M▲ 8%
Expansion pipeline$612k▲ 15%

Health & engagement

Health score74▼ 5
Product adoption68%▲ 1
Active usage12.4k▼ 3%
Feature depth4.2▲ 0.2
Renewal likelihood63%▼ 8

Sentiment & support

NPS41▼ 4
CSAT88%▼ 2
Open tickets128▲ 9%
Avg resolution9.4h▼ 1.1
Escalations14▲ 3

Economics

ARR per account$28k▲ 4%
Lifetime value$96k▲ 6%
LTV:CAC3.4x▲ 0.2
CAC payback14 mo▼ 1
Gross margin78%▲ 1

Illustrative — a sample of what the picture keeps live. Beacon tracks the metrics your business actually runs on.

No new dashboard to live in

The whole picture shows up where you already work.

You don't open Beacon to get the 360°. It comes to you — in the CRM you already work in, the Slack you already watch, the briefings you already read.

In the CRM

On every deal and every account, the full picture is right there — not a link to somewhere else.

Northwind RoboticsAt risk
Usage ↓22% · champion left · renews 9 wks

In Slack

The moment the picture changes, the people who own the account hear about it.

Beacon
Northwind just crossed into at-risk. Here's everything, in one view.

Beacon briefings

In your daily briefing and every meeting summary — the whole account, before you walk in.

Daily briefing · Northwind Usage and sentiment both down Renews in 9 weeks · act this week
You can trust the whole of it

Every value traces back. A missing source is a named gap, never a silent blank.

Nothing in the picture is guessed. Each number carries where it came from, so you can check it. And when a source isn't connected, Beacon says so out loud — it never fills the hole with a number that looks confident.

Usage ↓ 22%Product analytics
Champion leftCRM
Tickets ↑ 3×Helpdesk
Renewal likelihoodNPS not connected — shown as a gap
Stop deciding on a slice

See the whole account. Act on the whole truth.

Free at any size. Connect your tools and see your accounts come together this week.