Connect what you already run. The engine does the rest.
Beacon reads the systems your company already lives in — billing, CRM, marketing, accounting, usage, support, people. You connect each one in its own login screen. No code. No analyst. And we never see a password.
Billing first, on its own — that is the whole of day one. Every source after it deepens the same model instead of delaying it. Illustrative figure.
Most rollouts start with a project plan. This one starts with a login.
No warehouse, no pipelines, no analyst. Connect billing and you're reading your own numbers the same day. Everything after that deepens the picture instead of delaying it.
The steps on the top row are the ones Beacon does not ask you to do. Illustrative figure.
One login each
You authenticate in the source tool's own screen. Minutes per source, and the keys stay yours.
Billing first
The only must-have. It's the backbone every number is measured from.
Nothing to build
No modelling work, no data team. Everything downstream already exists, waiting for your data.
Every connection turns something on. Here's exactly what.
Pick a source to see the number it puts on your screen, and what it turns on behind it.
Shown: billing, the one required source. Every figure here is illustrative.
Odds are your whole stack is already on this list.
Billing is the only must-have. The behavioural sources — usage, support, web — are what make the predictions sharp: churn seen months out, deal odds read from real behaviour.
Your recurring revenue, measured at the source.
Accounts, deals and stages in. Forecast, risk and next steps back out.
Spend and campaigns, carried through to the customers they actually produced.
Margin, cash and runway: the financial spine under every forecast.
Balances and transactions straight from the bank, for cash timing to the day.
Real values, terms and renewal dates, plus what's drafted, in signature, signed.
What users actually do. The strongest signal behind churn risk and deal odds.
Health, tickets and sentiment: the renewal early-warning system.
Headcount and the hiring plan, so growth plans are checked against the team.
The first steps of every journey, so lifecycles start at first touch.
Titles, agendas, times and attendees. Nothing else, ever.
Firmographics, funding rounds and hiring signals on every account and prospect.
Every tool names things differently. Beacon unifies them.
A customer in billing, a company in the CRM and a job in the ledger are the same thing. Beacon reads each tool’s own fields and unifies them into one shared vocabulary as it connects, then matches the records that describe the same company. Your systems keep their own names; nothing in them is touched.
Your systems keep their own field names. Nothing in them is renamed, rewritten or moved. Illustrative figure.
Nobody builds the journey. The records place themselves.
Every unified record knows who it belongs to, what it is and when it happened. That's all a lifecycle needs — so from day one each customer has a complete journey, first touch to cash, and every one of them feeds the segments, forecasts and paths on the Engine.
Nobody assembles this. Each record already knows who it belongs to, what it is and when it happened. Illustrative figure.
Nobody should have to open a dashboard to know what to do.
Reading is half of it. What the engine works out goes back into the tools your teams already have open — as a draft, waiting for a person to say yes.
The questions everyone asks.
What Beacon needs is the data arriving complete, not a particular vendor's plug-in. We step down a ladder: a direct connector where one exists, an API sync where the tool has an interface, a daily or weekly export where it doesn't, and a guided form for small, slow-moving data like the hiring plan. However a source arrives, every screen states how fresh it really is.
You get ARR, MRR, churn, every customer's revenue history and your first forecast — the same day. Everything that needs another source stays switched off and says so on the screen. Nothing is ever filled in with a number that looks plausible.
Minutes per source. You open the source tool's own login screen, approve the connection there, and come back. Billing first; the rest whenever you're ready.
Only what you allow, and only as a draft that a person approves. Your books and billing stay read-only, permanently. The full picture is in Security & boundaries.
In your own tools. You authenticate in each source's login screen, so Beacon never asks for, stores or completes a login. Disconnect any source at any time and the parts that depended on it switch off and tell you why.
Connect billing today. Read your own numbers tonight.
You authenticate in your own tools, so Beacon never sees a password. Free at any size, no card, no clock.