Start hereWhy Beacon — the short version→ What Beacon runsYour strategy runs the companyNumbers you never doubt Every dollar compoundsScale without hiringEvery department fully staffedFundraising built in How to get startedConnect your toolsHow the setup works How you use it dailyYour day Your human staff, fully informed
Start hereThe Engine — overview→AutonomyWhat Beacon writes back→Integrations Unified everything The complete customer view Data Integrity Lifecycle intelligence Segments & Cohorts Predictive paths Where the limits areHow much you let it do
Start hereOne engine, six systems→AutonomyChoose your autonomy→ Command systemOverview What it doesYour strategy runs the companySet targets Align every team Track and re-steer Guardrails Act early The intelligence it createsKnow early Growth systemOverview What it doesEvery dollar compoundsCampaign-to-cohort Deal-to-revenue Contract-to-renewal The intelligence it createsMarketing intelligence Sales intelligence Customer intelligence Pricing intelligence Finance systemOverview What it doesForecasting Sales forecasting Cash runway Board reporting Honest states The intelligence it createsSaaS metrics Forecast confidence Benchmarks Capital systemOverview What it doesInvestor data room Round manager For investors The intelligence it createsCapital scenarios Capital-to-revenue Capital benchmarks Capacity systemOverview What it doesScale without hiringEvery department fully staffedThe roles Beacon covers Capacity for every system The intelligence it createsCapacity-to-revenue
Start hereThe AI system — overview→AutonomyWhat the agents do alone→The intelligenceStrategic intelligence Ask Beacon The agentsBeacon agents Build your own For every AI you runGuidance in every tool Make every AI smarter One trusted number
Start herePlans & pricing→ Before you decideROI calculatorWhat Beacon replacesThe cost of finding out late
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Marketing intelligence

Marketing that produces revenue, not leads — and you can see it a year out.

Every channel scored on the customers it produces and how they retain, expand and pay back — not the leads it counted. Put money in, quality pipeline comes out, and the whole company runs on one pipeline, one ICP, one forecast. It all starts here.

Start free See segments & cohorts
Every marketing tool stops at the click

Marketing hit its lead target. And sourced the cohort that churned by month 12.

Every tool you own scores a lead on the way in — then goes quiet the moment it converts. So the cheapest channel wins the dashboard while the customers it produced quietly leave.

The ad platform
Knows
Impressions, clicks, cost per lead, best creative.
The catchWhether those leads become customers who stay — or churn.
The attribution report
Knows
Which touch to credit for every conversion.
The catchThat the cohort it credits never pays back what it cost.
The MQL dashboard
Knows
How many leads hit the target this month.
The catchWhich of them sales can actually close — and keep.
Every marketing tool stops at the click.Beacon reads past it — to the revenue your marketing actually produces.
Every source, a decision

Every channel, ranked by the revenue it produces.

Not a lead report — a set of spend decisions. Scale, fix or cut, each next to the customers the source actually produces and what they're worth.

SourceWhat's happeningFit at acquisitionSourced ARRLTV/CACMove
Paid social
Channel · SMB self-serve
Cheapest leads — hit the MQL target.
Low fit
$0.7M
1.4
Cut
Outbound SDR
Channel · Mixed
Volume up, fit sliding.
Drifting
$1.3M
2.6
Fix
Field & events
Channel · Enterprise
Slow to show — but it holds.
Solid
$1.1M
3.1
Watch
Content & SEO
Channel · Mid-market
Compounds quietly. Underfunded.
High fit
$1.8M
5.2
Scale
Mid-market inbound
Segment · Inbound
Steady, and compounding.
High fit
$3.4M
4.8
Scale
Partner-sourced
Segment · Enterprise
Low volume, best customers.
Best fit
$4.2M
6.1
Protect

Illustrative — ranked by the revenue each source produces, not the leads it counts.

The forward read

On every source: what it produces, and whether it lasts.

The reads behind each call — the revenue a source produces, the fit of who it brings, and the cohort it's building right now.

Mid-market inbound — $3.4M sourced ARR, traced to the customers.
top-producing channel
12-month retention of what it produced91%
New customers38this quarter
Sourced ARR$3.4Mand rising
Expansion+18%a year
CAC payback9moand tightening
VerdictFund it further
Do nowMove paid-social budget into inbound & content
Same lead volume. One channel produces customers who fit — one doesn't.
steer spend to fit
Content & SEO~300 leads / qtr
83% fit
Paid social~300 leads / qtr
21% fit
Fit-weighted pipeline4.9× the value
Do nowCap paid social; shift it to the fit-weighted winner
The cohort this quarter's spend is producing — read forward to 12 months.
act while it's young
Predicted retention90%at 12 months
Predicted NRR116%this intake
CAC payback9motightening
WindowWon't improve by waiting
Do nowDouble down while acquisition is cheap

Illustrative — every read carries the signals it's built from.

Accountable to the plan

Did marketing hit the plan?

Not leads and clicks — the sourced ARR the company is counting on, whether it's on time, the payback it can afford, and whether sales can handle the pipeline it's about to get.

$12.5M sourced of a $13.6M quarter plan — on track to beat it, with 3 weeks left.
Sourced ARRvs quarter plan
92%
Blended CAC paybackfloor: 14 months
11 mo
On paceAhead92% with 3 wks left
Share of new ARR61%of the company plan
Contribution to NRR+4ptsfrom fit at acquisition
Blended LTV/CAC4.3above the 3.0 floor
Handed to sales $4.2M of qualified pipeline across 40 accounts — sales has 8 AEs, headroom for ~45. It's covered. Covered

The unit economics the board watches — the same targets the CEO set, on the one sealed forecast, not a separate marketing spreadsheet.

The lever

Turn up marketing, turn up pipeline.

Put money into marketing, quality pipeline comes out. Want more growth next quarter? Move the budget — the pipeline, ARR and payback move with it.

Marketing budget · this quarter
$1.2M
Drag to plan the spend
$600k$3.0M
Sourced pipeline$19.8Mgenerated this quarter
Sourced ARR$12.5Mcloses and lasts
New customers119on-ICP
CAC payback11 mounder the 14mo floor
Efficientbest payback
Balancedhealthy tradeoff
Aggressivegrow at all costs
Efficient posture Spending inside your best-fit segments — payback is at its best and blended LTV/CAC holds at 4.3, with high forecast confidence.

Illustrative model — the real curve is built from your own sourced-cohort history, with diminishing returns and confidence bands priced in.

One pipeline, one plan

It all starts in marketing.

Marketing sources it, sales works it, customer success grows it, finance plans the cash and capacity against it — one pipeline, one ICP, one forecast. It all starts with what marketing brings in.

Marketing → Sales → Customer Success → Finance → One plan & capacity
See sales intelligence See customer intelligence
Stop counting leads

Make marketing accountable for revenue.

Start free Book a call

Free at any size. Connect your ad platforms and CRM and see every channel ranked by the revenue it actually produces.