Sales intelligence that already knows the company's plan.
Every deal, checked against the targets your company committed to and valued by the life the customer will actually live. Beacon isn't a sales tool bolted on — it's your company's intelligence layer, so marketing, sales and success run one pipeline, on one ICP, one set of definitions, one forecast.
Your reps chase the biggest deals. Not the ones actually worth winning.
Every tool you own scores the deal on its way in — and goes quiet the moment it's signed. So a $120k logo that churns in a year outranks a $60k one that triples. The truth that decides a good deal is the part none of them can see.
Every open deal, ranked by what to do this week.
Not a pipeline list. A prioritised set of moves — which deal to advance, which to rescue, which to let go — each shown next to what the customer is really worth if you win it, not just its sticker price.
Illustrative — ranked by what to do this week, worst-slip first. Lifetime value = what the customer is worth across retention and expansion, not first-year ARR. Note Fairmont: a $60k deal worth deprioritising because its segment leaves.
On every deal: what's happening, what to do, and whether it's worth it.
Deal health, the slip to rescue, the play that gets it there, and whether the customer is even worth winning — each read traced back to its signals, and each one turned into the move to make now.
Your CRM ranks this by its $120k sticker. Beacon ranks it by what this Enterprise account becomes — retained, expanded, at a known margin. That's the read that decides where a rep spends the week.
Illustrative — every read carries the signals it's built from, and updates as the deal moves.
Chase the customers that stay and grow.
Beacon knows how every segment actually behaves after it signs — who renews, who expands, who quietly leaves — and points your reps at the deals worth the hours. The one read no CRM or call-recorder can give them.
The same read behind Customer intelligence, aimed at open deals. SMB closes easy and leaves; Enterprise is harder-won and stays.
The same targets the CEO set travel into every deal. A $60k deal off the plan loses to a $120k one on it — and the rep never wastes the week finding out.
Everything a deal does flows in — first touch to signed contract.
Beacon reads a deal everywhere it shows up: the campaign that sourced it, the emails and calls, the quotes, the redlines, the signature — and the product usage after it closes. One deal, assembled from every source along the way.
Connect what you have; Beacon reads the rest as you add it. A source you haven't connected shows as a named gap, never a guess.
Every answer flows back out — into the tools your team already works in.
No new dashboard to live in. The read shows up where selling happens — on the opportunity, in the channel, in the pipeline review — so even the reps who never open Beacon act on it.
Placeholder wordmarks — swap for brand logos at build.
In the CRM
On every deal, the win read and the next move sit right on the opportunity — no link to somewhere else.
In Slack
The moment a deal crosses into slip risk or into commit, the rep and the manager who own it hear about it.
In the inbox & pipeline review
In the daily briefing and the pipeline review — the deals to act on, before you walk in.
Marketing fills it. Sales works it. Success grows it.
The lead marketing sourced, the deal your rep is working, the customer success will grow — one pipeline, on one ICP and one set of definitions, all steering to the same company goals and feeding the same unified forecast. Sales stops being an island.
Win the customers actually worth winning.
Free at any size. Connect your CRM and see your pipeline ranked by real worth this week.